Prevention, Education and Enforcement
The RSPCA is the major enforcement organisation for animal welfare offences in England and Wales. We investigate thousands of complaints of cruelty and neglect every year, issue thousands of non-statutory notices and pieces of advice to help improve individual animals' welfare and, where necessary, take private prosecutions against animal offenders.
We also believe passionately in preventing animal cruelty before it occurs - we never forget that the 'P' in our name stands for Prevention. Our education and prevention team works with children, teachers, trainee teachers, youth offending teams, social workers, parents and volunteer school speakers to get our educational message out as far as possible. And in 2018 we launched our biggest ever prevention campaign, Generation Kind.
Find out more in our briefings below and our 2019 Prosecutions Report here.