A Local Voice for Animals

Working together for animal welfare 

Our exciting new manifesto for local government - A Local Voice for Animals - provides you with the information, tools, and confidence to be a leader for animal welfare. A blueprint for local action to protect and promote animal welfare. Support our manifesto and inspire your community to respect animals and treat them with kindness and compassion. 

If you support our manifesto, write to your local representative and ask them to support our manifesto and be a Local Voice for Animals. You can find your local representatives online at www.writetothem.com

Our vision is a world where all animals are respected and treated with kindness and compassion. Our mission is to ensure animals have a good life by rescuing and caring for those in need by advocating for all animals and inspiring others to support our vision. 

We have a proud history of leading from the front on animal welfare in the UK, but, sadly, animal cruelty still exists. 90k calls are made to our cruelty line every month, and 6k deliberate animal cruelty reports are investigated. We have a long way until all animals are respected and treated with kindness and compassion. 

Local authorities are responsible for enforcing huge swathes of animal welfare legislation and have a critical role with us on the front lines, but that work is under threat - and so too is animal welfare. By working together for animals, we can protect, promote and improve their welfare.

We're asking you to support our manifesto, be a Local Voice For Animals, and join us on our mission to ensure all animals have a good life.

Chris Sherwood, Chief Executive

Our eight ambitions are bold but achievable. But we know we can’t achieve them alone. We need you to work together with us to:

  1. Reduce animal neglect and cruelty by 50%. 

  2. Stop illegal puppy and kitten trading. 

  3. See more than half of all UK farmed animals reared to RSPCA welfare standards. 

  4. End severe suffering for animals used in science. 

  5. Secure legal protection for animals and establish an Animal Protection Commission. 

  6. Achieve statutory powers in England and Wales for RSPCA inspectors. 

  7. Secure a UN declaration for animals. 

  8. Inspire a one million-strong movement for animal welfare by 2030. 

By building strong partnerships and working together, the RSPCA, local authorities and councillors can protect and promote animal welfare and make a positive difference for animals and humans. 

Using our manifesto – A Local Voice for Animals – you can be a champion for animals, inspiring your communities to respect animals and treat them with kindness and compassion.

  • We’re a nation of animal lovers: 36 million of us in the UK are willing and able to help animals – and expect our governments to as well. 
  • Pet owners are struggling: over a quarter of pet owners are worried about being able to care for their pets. 
  • A significant majority of UK adults expect governments across the country, at all levels, to protect animal welfare.