PawPrints Awards

SPONSORSHIPS AND ENDORSEMENTS

Established in 2008, the PawPrints Awards is a trusted platform and the only scheme of its kind that recognises excellence in animal welfare across the local public sector in England and Wales.

We work with partners and supporters who share our commitment to improving outcomes for animals and strengthening animal welfare service delivery in every local community across England and Wales. 

Reach out to the PawPrints Awards team for more information if you want to partner with us.

WHY PAWPRINTS MATTERS

PawPrints is the only animal welfare awards scheme in England and Wales dedicated to recognising and celebrating excellence in the local public sector.

Since 2008, it has recognised and supported over 1,600 individuals, teams and organisations delivering real change for animals through service delivery, policy and partnership working. 

Today, it brings together a growing national community focused on:

  • Improving outcomes for animals
  • Promoting prevention and early intervention
  • Strengthening collaboration across services and partners
  • Sharing what works across the sector

OUR COMMUNITY

The PawPrints Awards bring together individuals, teams and organisations from across England and Wales, including:

  • Local authorities 
  • Housing associations
  • Police forces
  • Fire and rescue services 
  • NHS and ambulance services
  • Animal welfare charities and partners 

This breadth creates a rare opportunity to connect sectors, share learning and best practices, and support collective progress for animals. 

WAYS TO SUPPORT

We work with organisations in several ways to support and strengthen the PawPrints Awards.

  • Support the delivery of the awards and event while aligning your organisation with a respected national programme.

  • Demonstrate your organisation's support for PawPrints and its mission to improve animal welfare across the local public sector. 

  • Work with us to strengthen engagement, share expertise, and support sector-wide improvement.

CURRENT SPONSORS AND SUPPORTERS

We are proud to work with the following partners that share our commitment to improving animal welfare.

HEADLINE SPONSOR

We're delighted that Animal Friends Pet Insurance is returning as headline sponsor of the RSPCA PawPrints Awards in 2026. 

Founded in 1998, Animal Friends Pet Insurance provides pet insurance while championing animal welfare and conservation. As of January 2026, Animal Friends Pet Insurance has donated over £10 million and supported more than 830 animal welfare charities and conservation organisations worldwide. 

Animal Friends Pet Insurance shares our belief in practical action and partnership for animals. Their support helps us give greater recognition to the people and organisations delivering excellent work for animals, while sharing the ideas and approaches that can inspire continued progress across the local public sector. 

* The charitable work undertaken by Animal Friends Insurance is not regulated by the Financial Conduct Authority.

ENDORSEMENTS

We're also thrilled to partner with the following organisations that support the aims and impact of the PawPrints Awards.

WHY YOUR SUPPORT MATTERS

The PawPrints Awards are more than just an awards scheme, it plays an important role in:

  • Recognising and celebrating achievement 
  • Promoting consistent standards across services
  • Encouraging innovation and early intervention
  • Supporting collaboration between organisations

By supporting the PawPrints Awards, you are helping to strengthen the wider system and improve outcomes for animals. 

GET INVOLVED

If your organisation is interested in supporting the PawPrints Awards through sponsorship, endorsement or partnership, we would love to hear from you. 

We can work with you to develop an approach that aligns with your priorities while supporting the wider aims of the programme. 

To explore opportunities, feel free to reach out to the RSPCA's Corporate Partnerships team.